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Logistics in China:
Supply Chain Strategies for Success
If you're doing business in China, or planning to, if you're trading with Chinese joint venture partners, or working with suppliers or distributors, you've probably experienced some of the challenges unique to this part of the world.

Blocked distribution channels. Undependable infrastructure. Unfamiliar business culture and practices. Maturing technology systems... all challenges that can frustrate or foil improperly planned trading strategies.

Despite these obstacles, there is abundant opportunity. The future is bright for those with the knowledge, forethought and global logistics expertise to bridge the culture and business gaps.

You are about to import your first shipment from China. What are the first steps to take? You are about to export your first shipment. What do you do now?

Importing?  Be Specific

For those about to import from China, there are several key steps when finalizing the process. The best advice is to consult with a qualified global logistics provider that has proven trade and regulatory expertise, who can provide efficient supply chain and customer service solutions that can help avoid costly pitfalls and unnecessary delays.
  1. Incoterms 2000 - It's critically important your supplier in China fully understands Incoterms 2000. Don't assume. Ask and specify. A misunderstanding on terms will cause costly disagreements - who is responsible for paying for what?
  2. Specify your port - Never specify "FOB any China port" on your order. China's ports are locally controlled. Each has varying fees and rate schedules. Failing to properly specify your exact port could mean another port will be used, adding considerable expense.
  3. Know your vendor - You must know your vendor and the nature of his exporting license. Be sure the vendor isn't using a "window company" for its license, but holds the license directly.
  4. Know the "quota fee" - This is especially important for garment importers. Specify that the "quota fee" is included in your final rates and the exporter provides the "quota visa". Without the proper "quota visa" the importer will not be able to bring the goods into Canada without delay and additional expense.
Exporting to China

For those about to export shipments from the West to China, there are several critical factors to consider.

  1. Know your buyer - Ensure your buyer in China is licensed to import goods into the country. If they are not, there will be delays and additional expense.
  2. Specify port of entry - Be sure your buyer specifies which port or airport will be used for entry. Each is controlled locally and the location will have an impact on the cost of getting the goods into the country.
  3. Importer's registration - Because of the localized regulatory nature of ports of entry, importers are generally registered to deal with one port or gateway. If your goods are destined for the northern area of the country and your importer is only licensed to use a southern port, you'll be faced with inland transfer and transportation costs.
Consult with experts

Companies without a physical presence in China need access to experienced logistics experts, with knowledge of current market and transportation conditions. Without the right alliances and partnerships, delays and bottlenecks can cripple your venture.

Effective coordination between all partners makes it critically important to establish and maintain personal relationships with key Chinese contacts. One way to build these relationships is by participating in formal trade missions to China, such as the upcoming China Trade Mission 2001 organized by PBB Global Logistics.

Integrated Third Party Solutions

Like anywhere else in the business world, there is a growing need for integration of services and solutions. These kinds of solutions include inventory management, warehousing and inland transportation. A global logistics provider must also have the ability to forecast and pinpoint future trends that will affect your business. For instance, they should be providing you with advice and recommendations on payment terms, inland shipping routes and preferred ports for your supply chain.

Inland transportation is a constant challenge

With a US$100-billion investment in infrastructure over the past several years however, the situation is improving. Of particular importance to traders are improvements to shipping lanes to link the Western areas of China to ports in the Southwest. Ports including Tianjin and Qingdao are growing rapidly and becoming major shipping hubs.

For this reason, your global logistics provider should have service and consolidation capabilities in these regions. For example, PBB Global Logistics has begun regularly scheduled weekly ocean consolidation services from China to North America. The service consists of weekly consols from Tianjin, Shenzen and Qingdao, to Vancouver, Toronto and Montreal. Clients use the service to expedite shipments from Chinese centers including Beijing, Hebei Province, Shanxi Province, Shaanxi Province and Henan Province, through the ports.

Untap the Opportunity

For the most part, China is a country of untapped opportunities. But doing business successfully in this country is contingent on many factors other than locating suppliers and opening new plants and facilities.

Mastering the supply chain and executing a proven China-specific logistics strategy is vitally important. Consultations with a third party logistics professional with experience and expertise in China is one of the first steps to take towards developing these strategies.